…. Is the line that I always use when people ask what I do for a living. I mean, there is obviously a lot more too it than that, but that’s the general gist of it. Yes, I have to sell booze to bars (which is harder than some people may think), but fortunately I get to do that with the best bars, restaurants, pubs, clubs and hotels in the world. Along with some of the best alcohol brands out there.
The other incredible part of this role is training all the teams that we work with on the brands we represent, as well as organising killer activations and events with these wonderful people (basically throwing awesome parties a lot of the time 😉). Along with the training and marketing of the brands, I get the chance to develop drinks and menus, as well as go away on some absolutely incredible trips around the world doing guest shifts and distillery visits.
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I’ve had this mantra for a while; Most people do two things more than anything in this life, they work and they sleep, and so you’d best get a place you enjoy living and a job that you enjoy doing!
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